Frequently Asked Questions

Programming

Where can I find the name of a piece of music heard on WGUC Classical?

We’ve organized our playlists in a couple of ways for your listening pleasure. First, you can see what’s playing right now. You can also see what we played recently and what’s coming up or conduct a search of the playlist history. Visit our Playlist page.

Website, Online Audio & E-mail

How do I listen to WGUC online?

WGUC streams online via our website, a free mobile app, and on smart speakers. For a full list of methods, check out our Ways To Listen page.

I’m having trouble receiving my e-mail updates or newsletter. Is something wrong?

Spam filters and network outages can sometimes wreak havoc on e-mail communications. If you’re experiencing a recurring issue, please contact us via email.

How do I subscribe to your e-mail list?
Visit this page to sign up for our WGUC newsletter.

How do I unsubscribe from your e-mail list?
You can opt out of all email communication (including membership information such as thank-you gift selections) here. If you’d like to pick and choose which subscriptions to keep, MailChimp uses a secure link for each individual user. Simply select “update preferences” at the bottom of a recent newsletter to get started.

Supporting WGUC

I have a question or concern about my WGUC membership. Who do I contact?
For any questions regarding your membership, please call Aron Back at 513-419-7115 or Milan Weaver at 513-419-7118.

When am I due to renew my membership? When did I last give, and how much?
For any questions regarding your membership, please call Milan Weaver at 513-419-7118.

How do I inform you of an address change?
For any questions regarding your membership, please call Milan Weaver at 513-419-7118.

How do I change the credit card you use to deduct my membership contribution?
For any questions regarding your membership, please call Milan Weaver 513-419-7118.

Is my contribution tax deductible?
Yes! Your contribution to WGUC is tax deductible, minus the fair market value of any “thank you gift” you accept in return for your contribution. You will receive a statement from WGUC containing the amount of your gift that is tax deductible. For any questions regarding your membership, please call Milan Weaver 513-419-7118.

Can I give at any time, or do I have to wait for an on-air fund drive?
We encourage you to give today! Your contributions throughout the year will always “buy back” hours that we would spend fundraising on the air. You can give to WGUC anytime either by using our secure online form or by calling our membership department at 513-419-7155.

Are these on-air fund drives really necessary?
Yes, WGUC’s on-air fund drives play an important role in gathering new members, meeting our operating budget and keeping public radio in Cincinnati going strong. While we do air membership drives three times per year (in, roughly, January, May and September), we use detailed research to consistently reduce the hours spent asking for contributions from listeners. Your contribution at any time throughout the year always helps reduce on-air fundraising hours. You can give to WGUC anytime, either by using our secure online form or by calling our membership department at 513-419-7118.

Advertising

How do I advertise on WGUC?
You can learn all about underwriting on WGUC on our Sponsorship page, or you can call our Corporate Sales Department at 513-419-7110.

History

Who owns the WGUC broadcast license?

Cincinnati Public Radio is the official license holder for 90.9 WGUC. Cincinnati Public Radio, Inc. is a 501(c)(3) non-profit corporation established in 1994 to operate 90.9 WGUC. It is governed by a Board of Directors.

You can learn more about the history of WGUC and how Cincinnati Public Radio came to be the license holder through interviews collected over the years. Check it out here.

Financials

Where does WGUC’s money come from?

More than 70% of WGUC’s revenue comes from the community through contributions from individual members and businesses. Additional revenue comes from federal, state and local sources; grants from foundations; and income from events, studio rentals, merchandise sales, etc. A breakdown of WGUC’s revenues and expenditures is available online. Learn more about the federal funding from WGUC.

Is the government discontinuing funding of public broadcasting?

Thank you for your interest and concern about the future of public broadcasting. It is because of listeners like you that WGUC can serve the Greater Cincinnati community as your only radio source for local classical music. There are members, however, who continue to call Congress to defund public broadcasting. If they are successful, the effort would be devastating to stations across the country. From time to time, WGUC receives inquiries about an e-mail chain petition that discusses attempts by some members of Congress to eliminate public broadcasting funding. This e-mail petition is not current but dates back to 1995. At that time, two well-meaning students at the University of Northern Colorado started the petition. Due to tremendous grassroots support at that time, Congress did not eliminate funding for public broadcasting in 1995. Rather, the appropriation was significantly reduced for a few years. You can find out more about CPB’s annual appropriations from Congress from The Corporation for Public Broadcasting. The funds that WGUC receives from the Corporation for Broadcasting amount to less than 7% of our operating budget. If you are looking for a way to help maintain this funding source, you can write to your representatives in Congress and encourage them to continue to support public broadcasting. You can also register your support at Protect My Public Media.

WGUC Station Contacts & Opportunities

Where are you located?

Our studios are located downtown in the Crosley Telecommunications Center at 1223 Central Parkway, Cincinnati, OH 45214.

Can I volunteer at the station?

Volunteers answer pledge calls and enter the data directly into a computer. Visit our Volunteer page for more information. 

Are the job openings at the station?

We list any available positions on the Cincinnati Public Radio website. WGUC is an equal opportunity employer.